Privacy Policy

This Privacy Policy of personal data (hereinafter referred to as the "Privacy Policy") applies to all information that the website pixiefly.sg may obtain about the User during the use of the Website, its programs, and products.

1. Definition of Terms

1.1. The following terms are used in this Privacy Policy:

1. "Website Administration" (hereinafter referred to as the "Administration") – authorized employees of PIXIEFLY managing the Website, acting on behalf of the Website owners, who organize and/or process personal data and determine the purposes, content, and actions (operations) performed with personal data.
2. "Personal Data" – any information relating to a directly or indirectly identified or identifiable individual (data subject).
3. "Processing of Personal Data" – any action (operation) or set of actions (operations) performed with or without automation tools, including collection, recording, systematization, storage, updating, retrieval, use, transfer (distribution, provision, access), anonymization, blocking, deletion, or destruction of personal data.
4. "Confidentiality of Personal Data" – a mandatory requirement for the Operator or any other person with access to personal data to prevent their dissemination without the data subject's consent or other legal grounds.
5. "Website User" (hereinafter "User") – an individual accessing the Website via the Internet and using the Website's services.
6. "Cookies" – a small piece of data sent by a web server and stored on the user's device, which the web client or browser transmits to the server in an HTTP request when attempting to access the Website.
7. "IP Address" – a unique network address of a node in a computer network using the IP protocol.

2. General Provisions

2.1. The User's use of the Website constitutes acceptance of this Privacy Policy and the terms of processing their personal data.

2.2. If the User disagrees with this Privacy Policy, they must cease using the Website.

2.3. This Privacy Policy applies only to this Website. The Website does not control or assume responsibility for third-party sites linked from the Website.

2.4. The Administration does not verify the accuracy of personal data provided by the User.

3. Scope of the Privacy Policy

3.1. This Privacy Policy establishes the Administration's obligations regarding the nondisclosure and protection of personal data provided by the User upon request during registration, order placement, booking, or requesting additional information about products/services.

3.2. Personal Data Collection

Personal data permitted for processing under this Policy includes:

• User's name;
• Contact phone number;
• Email address;
• Company name.

3.3. Automatic Data Collection

The Website collects data automatically transmitted during ad viewing and page visits, including:

• IP address;
• Cookie data;
• Browser/software information;
• Access time;
• Page address with the ad block;
• Referrer (previous page address).

3.3.1. Disabling cookies may restrict access to certain Website sections requiring authorization.

3.3.2. The Website collects IP address statistics for technical troubleshooting and payment verification.

3.4. Other unspecified personal data (purchase history, browsers, OS, etc.) are securely stored and not disclosed, except as per clauses 5.2 and 5.3.

4. Purposes of Personal Data Collection

The Administration may use personal data for:

1. User identification for order placement and remote purchase agreements.
2. Providing access to personalized Website features.
3. Communication with the User (notifications, requests, service inquiries).
4. Location verification for security and fraud prevention.
5. Validating the accuracy of provided data.
6. Creating an account (with User consent).
7. Order/booking status updates.
8. Payment processing, tax verification, dispute resolution, credit eligibility.
9. Technical and customer support.
10. Sending product updates, offers, newsletters (with consent).
11. Conducting promotional activities (with consent).
12. Providing access to partner sites/services.

5. Processing Methods and Duration

5.1. Processing is performed indefinitely by lawful means, including automated systems.

5.2. The User agrees that the Administration may share data with third parties (couriers, postal services, telecom providers) solely for order fulfillment.

5.3. Data may be disclosed to Singapore authorities as required by law.

5.4. The User will be notified of any data breaches.

5.5. The Administration implements technical and organizational measures to protect data from unauthorized access, destruction, or leakage.

5.6. The Administration and User shall jointly mitigate damages from data breaches.

6. Obligations of the Parties

6.1. User must:

• Provide accurate personal data;
• Update data as needed.

6.2. Administration must:

• Use data only for stated purposes (Section 4);
• Maintain confidentiality (except under clauses 5.2–5.3);
• Implement standard security measures;
• Block inaccurate data during investigations.

7. Liability

7.1. The Administration is liable for damages from unlawful data use under Singapore law, except as per clauses 5.2, 5.3, and 7.2.

7.2. No liability applies if data:

• Was already public;
• Was obtained from a third party;
• Was disclosed with User consent.

8. Dispute Resolution

8.1. A written claim must precede litigation.

8.2. The recipient has 30 calendar days to respond.

8.3. Unresolved disputes are subject to Singapore courts.

8.4. Singapore law governs this Policy and User-Administration relations.

9. Additional Terms

9.1. The Administration may amend this Policy unilaterally.

9.2. Changes take effect upon posting unless otherwise stated.